The business in short: the Milford stock we work on, how a job gets scoped and priced in writing, and the kinds of work we say no to.
This is a roofing business working Milford and the townships around it in western Hunterdon County -- Holland, Alexandria, Kingwood and Frenchtown. The work is residential and agricultural: replacement, repair, metal systems, slate, barns and outbuildings, flat roofs on later additions, and gutters.
It is organized around the fact that this is farm country and the advice available to people here is written for somewhere else. A barn is priced from its structure rather than its area; an old slate roof is usually sound stone on failed nails; metal is the default covering rather than a premium upgrade; and the drive to a job across four townships is a real cost that belongs somewhere visible. None of that is complicated, and none of it is in the cost guides.

Free inspection, an honest answer about what is up there, then a written quote.
Tell us the address, the township, and what kind of building it is -- house, farmhouse, barn or outbuilding. Those are genuinely different jobs with different surveys, and knowing which before we set off saves everybody a trip across the plateau.
On a house: the slope, the details that fail, and the roof space, because what is under the visible covering out here is often not what anybody expects. On an outbuilding: standing inside and looking up at purlins and rafters, because that is where a leaking roof does its real damage.
What is actually up there, what is being taken off, what is going back, and decking or purlin work as its own line rather than folded in. On slate, a plain statement of whether the stone or only the fixings have gone, because that decides the whole number.
Materials confirmed before they arrive, the construction office dealt with where a permit is genuinely required, and a before-and-after set including the parts you would otherwise never see.
The first two are the ones a suburban roofer working out here for the first time will struggle with.
Not what is on top of it. If a quote does not say, nobody has looked, and on a building of this age that is the single largest unknown in the price.
The right answer describes purlins, rafters and the plate. A quote produced entirely from outside a farm building has priced the covering and ignored the thing that actually matters.
A roofer who answers 'the roof is shot' without distinguishing those is either guessing or selling. The difference is a factor of five or more in price.
Nobody knows how much deck has softened until the covering is off. A rate per sheet is honest; a lump sum gets revisited upwards once the roof is open.
New Jersey registers home improvement contractors and the number belongs on the paperwork, not just a website footer. Its absence tells you something before you have read a price.
A free written quote, no obligation.